The Colorado Trust Refresh
The Colorado Trust was in need of updating their branding and logo design. This partnership with the Trust was a transparent, iterative, and collaborative process. The logo takes on a circular form, stepping away from its previous square and hard-edges aesthetic. The logo is meant to be an ode to the Maroon Bells of Colorado, and with this softer approach, it allows the Trust to be more approachable and dynamic with their identity system. Color palette was updated from their established palette, with minor adjustments to its value and hue.
Additional Design Support: Jodie Gayagoy & Anna Mkhikian
The Colorado Trust was in need of updating their branding and logo design. This partnership with the Trust was a transparent, iterative, and collaborative process. The logo takes on a circular form, stepping away from its previous square and hard-edges aesthetic. The logo is meant to be an ode to the Maroon Bells of Colorado, and with this softer approach, it allows the Trust to be more approachable and dynamic with their identity system. Color palette was updated from their established palette, with minor adjustments to its value and hue.
Additional Design Support: Jodie Gayagoy & Anna Mkhikian
